Many people are used to the phrase “Always be closing,” because it’s an overused phrase used in the sales industry. I like to say “Always be closing,” because we are always selling something, whether it’s an idea, a service, concept, or product. Whether it’s one-on-one or in a larger group, we are always selling.
Separating yourself from the competition is extremely important, and the only way to do that is with stories that compel people to take an action.
A lot of people want to differentiate between different benefits and features of their product, service, or whatever it is they’re selling, but what really makes your business different is that connection you make with your prospect and with your ultimate client. The best way to make that connection is by telling impactful stories that make a difference in people’s lives, ultimately getting them to take an action, whether that action is to make a change in their life, to buy your product, or to just give you their email address so you can add them to your email list.
The key is to make sure you’re creating these stories and making these connections with your prospects. Don’t just talk about features, benefits or how to do this and that because that is boring and everyone is already doing that. Be different. Differentiate yourself from your competition with impactful storytelling.
I’ve put together an Always Be Selling System at AlwaysBeSellingSystem.com. Visit to learn more!
