Imagine that your business is just growing, growing, growing. You are providing a great service for your clients and all is beautiful. Well that doesn’t happen overnight and it doesn’t happen by itself.
It’s happening because you are following up with your prospects consistently! Did you know it now takes eight to ten contacts to get a prospect on the phone so that you can have a meaningful sales conversation with them?
Just five years ago it was taking three to four contacts to get that person on the phone and have a sales conversation with them.
So, how do you do that?
Well, you need a system in place so that you are reminded when to make those appropriate touches and what those touches should be.
They can be anything like a phone call, FB message, Text Message or even a Linked In message. it’s any way that you can get in contact with your ideal client. I
There are so many different ways that people want to be communicated with that you have no idea the preferred method of communication for that prospect, so you better hit them all because you don’t know which one is going to get them the most.
I like to call different businesses to kind of see how they’re doing on this. About a year ago, I called a spa and I left my name and number. It was during business hours like 9:30 on a Tuesday morning and they open at nine o’clock. I call, and it goes to voicemail soI leave a message, “Hey, I’m interested in getting botox”, gave them my phone number and my email address and asked for a return call… I’m still waiting for a response!
Now that’s kind of an extreme example but I’ve done other tests where the business will respond one time with an email or they might respond once with a voice mail message, and that’s it. Well, we’re all busy. We all have things to do. You as the business owner, should recognize that other people are busy as well so we need to get in contact with them and do whatever we need to do to get them on the phone. They contacted you first, and they raised their hand and said, “Hey, I’m interested in your service.” It is up to you to follow up until they say, “Yeah, I’m not interested anymore.” Or they say, “Yes, let’s have a further conversation.”
So, make sure that you’re creating a system in place to get those eight to ten contacts to get that prospect on the phone, so you can have a meaningful sales conversation with them.
Does this seem like something you can implement in your business? Please post a comment below, I’d love to hear from you.
These blog posts are based on my IMPACT Sales System designed to double your sales in 90 days. If you’d like to speak with me personally on how to create an Impact in your business please schedule a free consulting call here: www.TomJackobs.com/strategy
