What are the three stories that every business needs?
- The first story is the founder’s story.
- The second is a success story of your clients, and the
- third is objection-handling stories.
Why would you need these three type of stories, and how do you create them?
FOUNDER STORIES
Well, the founder’s story is really great for those first presentations where you’re meeting a new prospect and you want to give an overview of why you started the business. Maybe you’re not the founder, but you can tell the story of the founder in those presentations.
It’s also a great way of connecting the audience or the prospect to your brand. By telling the founder’s story which should include why they got into this business, why you came up with this product or this service, and how it really impacts the people that you help. That’s the founder’s story, giving a little background on the founder, maybe some trials and tribulations as well and some successes that they went through, but really make it a human-connected story. You don’t want to give all of the facts and figures, rather get some emotion in there.
SUCCESS STORIES
The second type of story that you want are success stories. As the saying goes, success sells. As the saying goes, success sells in any environment. What are those stories? Those are stories of clients that you’ve helped.
It’s really, really important that you lay out what the problem was before they came to you, the solution you provided and what the transformation looked like. When you add details to your story your prospect will be able to see themselves in that story too!When you tell those success stories, people are going to really love hearing how your product has helped other people and, oftentimes, will push them over the edge to actually invest in your product or your service.
OBJECTION STORIES
Then the third type of story that you should be developing in your own business is the objection-handling story. There’s three different types of objections that are pretty common.
One is the price is too high or, “I can’t afford it.” The second is, “I got to talk to somebody else and help me make a decision,” or the third, which is my least favorite, is, “I gotta think about it.”
When you come up with these different types of objections, it’s important to have a story that illustrates why that objection is not really valid and how other people with the same objections overcame that and ultimately invested in your product or service.
It might look like something like this where somebody says, “Well, I have to think about it,” and then you go into a story about a past client who had to think about investing in your service, and then something happened to them while they were “thinking about it”.
Because they stalled dire things actually happened to them and, ultimately, they had wished that they had invested at the time rather than just thinking about it.
There you go… start creating those stories, you can use my Story Guide to create those stories: www.TomJackobs.com/storybook it will walk you through creating an impact story that really sells!
Hope that was helpful for you. Definitely make some comments below, and if you ever want to work with me on telling your story, and getting that message out with the impact of selling then definitely schedule an impact call with me at www.TomJackobs.com/impact
