Let’s get real for a second. Over the past couple of decades, I’ve sold over $10 million worth of health and wellness programs—both for myself and for others. Now, am I sharing this to flex? Maybe just a little. But the real reason is this: I’m not a natural-born salesperson. In fact, I don’t think anyone really is. What changed the game for me wasn’t some secret hustle or charm—it was a simple, powerful framework that turns casual conversations into paying clients without the icky “salesy” vibe.
Why Traditional Sales Tactics Flop
If you’ve ever found yourself mid-pitch, watching your prospect’s eyes glaze over while you desperately try to course-correct, you’re not alone. Or maybe you get the infamous “I’ll think about it,” only to never hear from them again—even though you were sure they loved what you had to offer.
Here’s the harsh reality: they probably didn’t.
Why? Because traditional sales tactics often miss the mark. They focus on pushing rather than understanding. And nobody likes feeling pushed.
Ditch the Sales Mask
Let’s face it—when you’re trying too hard to close a deal, it shows. Your prospects can feel that desperation a mile away. It’s like you’re sending out invisible Morse code: “I NEED THIS SALE!” And guess what? That energy repels people faster than bad Wi-Fi.
But what if you didn’t have to morph into a human infomercial to get results? What if you could just be… you? That’s where the WHAT-WHY-WHAT-WHY framework comes in. It’s not about selling—it’s about serving. And that’s where the magic happens.
The WHAT-WHY-WHAT-WHY Framework: Your New Superpower
This framework boils down to four simple but powerful questions:
1️⃣ WHAT: What is your prospect’s ultimate goal? Get crystal clear on their vision.
2️⃣ WHY: Why is this goal important to them? Uncover the emotional drivers behind their desire.
3️⃣ WHAT: What have they tried before? Understanding their past efforts reveals where they’ve struggled.
4️⃣WHY: Why now? Why is it crucial for them to take action today, not next month or next year?
These questions create a natural flow of conversation, making your prospect feel seen, heard, and understood. And when people feel understood, they trust you. And when they trust you… well, that’s when they buy.
From Awkward to Authentic
The beauty of this framework? It removes the awkwardness. Instead of feeling like you’re pushing an agenda, you’re having a heart-to-heart. It’s like chatting with a friend about how you can genuinely help them—and who doesn’t love a good, honest conversation?
But wait—there’s more. (See what I did there?) If you’re ready to take this framework and turn it into a foolproof, heart-centered sales strategy, I’ve got something for you. I’ve created a FREE training that dives deeper into the WHAT-WHY-WHAT-WHY framework, complete with scripts and real-world examples that have fueled my business growth without sacrificing my integrity.
Ready to Transform Your Sales Game?
Imagine closing more deals without feeling like you’re “closing.” Imagine serving your clients in a way that feels authentic and aligned with your values. That’s the power of the WHAT-WHY-WHAT-WHY framework—and it’s yours for the taking.
👉 Get instant access right here: http://go.tomjackobs.com/script-training
Sign up for the FREE training now and start turning conversations into clients with ease. Because the right words? They’re the bridge to the business you’ve been dreaming of.
Let’s build that bridge together.
