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3 Authentic Steps for Sales Conversations That Win Clients Over 

 May 13, 2025

By  Tom Jackobs

3 Authentic Sales Conversations That Win Clients Over

Have you ever walked away from a sales call feeling more like a pushy car salesman than the heart-driven practitioner you truly are? In today’s competitive market, genuine connection is the secret to successful sales. Authentic sales conversations aren’t about scripts or pressure—they’re about trust, understanding, and value.

https://youtu.be/N-1KIzrURz8

I’ve been there too—and it’s not a good look. You care deeply about your clients, so why does selling feel so uncomfortable?

Here’s the truth: sales don’t have to feel sleazy or scripted. When you shift into heart-centered sales conversations, everything changes.

Your prospects feel seen, heard, and yes—they get excited to work with you.

Let me show you the powerful framework that helps you do just that—without pressure, persuasion, or pretending.

Here’s the deal: A perfect sales conversations pitch isn't about hard facts or persuasive tactics.

It's about forging a genuine connection where your prospect feels understood. It’s about heart-centered conversations that allow your authenticity and sincerity to shine through. That’s the real secret to getting a “YES!”

👉 Grab my FREE WHAT-WHY-WHAT-WHY Framework and let me show you how to apply this powerful framework in your consultations.

Step One: Mirror Their Emotions 

Here's a secret—when a client pours out their struggles to you, don't just nod. Reflect it back to them. When someone says, "I've tried everything, but nothing works," respond with empathy. A simple "That sounds exhausting. How frustrating that must feel," does wonders. This empathetic mirroring not only acknowledges their pain but also helps them envision a way out. It’s powerful, and trust me, it works. 

Step Two: Speak Their Language 

We're not talking about learning French here; we're talking about dropping the jargon. Clients care less about "transformational methodologies" and more about concepts they can easily grasp. Replace the fancy words with everyday language. Instead of saying, "We utilize NLP-based coaching techniques," try, "I'll help you rewire your thoughts so you stop self-sabotaging." Flow with the conversation like you’re talking to an old friend. You'll see the difference! 

Step Three: Envision the Transformation 

Now here's where many practitioners miss the mark—they bombard prospects with information rather than illustrating the transformation. Your clients are yearning for a vision of what their life will look like post-transformation. You must present a clear, step-by-step process to achieve it. Show them the map to their desired destination, and watch their excitement grow. 

Seal the Deal 

Having heartfelt conversations doesn't just sell your service; it excites your clients to work with you. They’re not just buying a package; they're buying their future with your guidance. 

Ready to go deeper? I’d love to share my free training that walks you step-by-step through this powerful framework. You’ll learn the four exact questions most practitioners miss—and how to turn consultations into transformational conversations.

👉 Grab the FREE training now and let me know how it transforms your next client conversation: WHAT-WHY-WHAT-WHY Framework

Let’s stop selling. Let’s start connecting.

4 most powerful questions to make someone say YES I use in every sales call—and they’ve helped my clients close without being pushy or salesy. 

Tom Jackobs


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