Create UNLIMITED Storytelling Topics with This 3-SIMPLE Hack
Let’s be real—have you ever sat down to write something brilliant only to stare at the screen like it’s judging you? Your fingers hover over the keyboard, but… nothing. Zilch. Zero. The cursor just blinks in silent mockery.
Yep. Been there. Lived that.
But I’ve got a ridiculously simple hack that’ll pull you out of content quicksand and turn you into a storytelling machine. After this, you’ll never say, “I don’t know what to post” again.
Here’s the thing: you do have stories. Tons of them. The issue isn’t a lack of experiences—it’s that they’re floating around in your head like balloons with no string. What you need is a system to catch them, catalog them, and call on them like loyal little sales soldiers when you need them.
Ready for it? Let’s break this down.
🧠 Step 1: Become a Story Collector (AKA Your New Favorite Habit)
You need a place for your stories to live. For me, it’s a trusty notebook that follows me around like a sidekick. Whenever something hits me—a conversation, a moment of frustration, a hilarious mess-up—I jot it down.
Now, you don’t need a fancy leather-bound journal (unless you’re into that). Your phone will do just fine. Open up your notes app and create a section called “Story Bank.”
Then, start collecting:
- That deep chat with a client.
- That ridiculous tech fail during a live webinar.
- That tearjerker TikTok that reminded you why you love what you do.
If it moves you, document it. Later, you can refine it and give it structure. But first, just catch the spark.
👉 Want help jumpstarting your own story bank? Grab My Storybook — a free guide to start capturing and organizing stories that sell: 📥 https://tomjackobs.com/storybook
🗂 Step 2: Categorize Your Gold
Once you’ve got a decent pile of stories, it’s time to give them some shape. Sort them into themes like:
- Mindset shifts
- Client wins
- Personal oops moments
- Struggles your audience can relate to
This turns your random pile of inspiration into a well-organized content library. Now, when you need a story for a sales call, email, or social post—you don’t have to scramble. You just plug and play.
❤️ Step 3: Lead with Emotion (Not Just Facts)
Look, facts are fine. But facts alone don’t sell—feelings do.
So instead of saying:
“This client lost 20 pounds.”
Say:
“When Sarah first reached out, she was exhausted, embarrassed, and ready to give up. Three months later, she messaged me a photo of herself in a dress she hadn’t worn in years—crying happy tears.”
See the difference? One is a stat. The other is a story.
When you make people feel, they remember. They lean in. They imagine themselves in the story—which is exactly what moves them to action.
🎁 Your Shortcut to Becoming a Storytelling Powerhouse
Here’s where it gets even better: I’ve packaged this process into a FREE downloadable PDF called My Storybook. It walks you through how to build your story bank, theme your content, and tell stories that sell (without sounding like a walking brochure).
Want to never run out of content again? Want your audience leaning in instead of scrolling past?
👇 Then you need this:
📥 Click here to download My Storybook now
Your stories are already inside you. Let’s bring them to life—and let them do the selling for you.
