There are four things that you need to be thinking about when crafting your story. I say crafting your story because it should always be written down first, and rehearsed, rehearsed, and rehearsed. You should never come up with a story off the cuff or off the top of your head because it just won’t have the same impact.  If it’s not crafted in the right way you won’t have the maximum impact on your audience.
1 – Create a connection
The first thing that you have to do is create a connection with your audience. What does that mean? Well, that means that you are telling a story with emotion, with impact, being vulnerable, not being afraid of some of those “embarrassing moments” that might have happened in your life, that relate to the story that you are telling. Â Making that connection is number one and very, very important.
2 – Grab their attention
The second thing that you have to do is get their attention right from the start. That’s what I call an IMPACT SENTENCE. It’s that very first sentence that comes out of your mouth when you step on stage that’s going to get the audience’s attention right away.
So many speakers come out on stage and they say, “Well, thank you so much for having me. It’s a beautiful day today,”. Â Right away, people are pulling out their phones, looking at Facebook and then trying to do something other than listen to the speaker. Â But if you get up there and you start your story with, “The other day, I was crying at my desk.” Then your audience reaction is, “Oh. Well, that’s different,”
It starts to get those brain chemistry working in your prospects and in your audience. And so, they’re automatically engaged. Step number two is you got to get engaged with the audience right away and that’s getting their attention with the very first sentence.
get your audience’s attention right away with a provocative question.
3 – The lesson you learned
The third piece that you need to create in your story is explaining the lessons that you learn because of the situation you were in.
This is critical because what you learned is why you have the product or the service. That’s the purpose of telling the story is to get people to buy into your idea, to buy your product, to buy your service. So you have to relate what you learn from the story back to the product and the service that you’re selling.
4 – Relate to the service you are selling
Step number four is really integrated. I probably should have named it like 3B because it’s so much related to the previous point, where you’re relating the story back to the product and what you have learned.
You need to make sure that you are learning something and you’re telling the audience what you learned from the story. And then the second part of that, the fourth piece there, is to relate it back to the product or the service that you are ultimately selling.
As an example, one of my signature stories is about me having to ask for money from my dad so I could make payroll and rent. If you want to hear that story, CLICK HEREÂ
What I learned from event was how important it is to know how to sell.  That’s what I portray as my learning from that story. And then the last piece is how do I connect this with what I’m selling, which is my Dramatic Impact Storytelling Academy, and my IMPACT Sales System that I sell and the education that I do.
All stories that I tell are relating back to one of those products.
Make sure that those four elements are in every story that you are telling. Let me know how that works out for you.
Schedule your impact call with me at www.TomJackobs.com/impact and I’ll give you actionable advice on how to take your business to the next level in the next 90 days.
