Make More Sales as a Credible Speaker

Based on tons of research and surveys, it’s estimated that over 73% of the population has some degree of fear of public speaking. Oftentimes, that fear is greater than the fear of death itself. This is a shame because public speaking is one of the best ways to grow your business.

Why Public Speaking Matters

Public speaking doesn’t just amplify your voice; it amplifies your business. The trick lies in mastering the art of establishing credibility as a speaker. You know, even if you have a gut-twisting fear of stepping up to that mic. Trust me, you’re not alone—so many people share this fear. But credibility? Oh, that’s a game-changer. It is one of those elusive qualities that, if you don’t nail it, people will dismiss you faster than you can say “next slide, please.” But how do you get rid of those nerves? I still get nervous before I give a talk, but I channel that energy into excitement. Then I can really bring my A-game to the stage.

I’ve been speaking from the stage and selling from the stage for over 20 years. Today, I’m distilling all of that experience into seven actionable tips to ensure you have credibility, confidence, and a stellar performance on stage. And yes, this will ultimately drive more business your way. Ready? Let’s dive in.

The Power of Personal Stories
Establishing credibility isn’t just about flaunting your deep knowledge and mastery. Sure, that’s part of it. But people need to feel your authenticity and connect with your personal story. Why do you do what you do? Why do you sell what you sell? Sharing this makes you relatable and credible. Your audience won’t just see you as an expert but as someone who’s genuinely been in their shoes.
Practice Makes Perfect
Do you think the top speakers are naturally gifted? Think again. Behind every great speaker is a mountain of practice, feedback, and coaching. Preparation calms your nerves and positions you as a dynamic, credible speaker. You’re not just winging it; you’re ready. And when you’re ready, the audience trusts you. Your message gets through, and they take the next step. Preparation isn’t just valuable; it’s indispensable.
Authenticity Sells
Authenticity—a word often misused—means sharing your personal story to connect with your audience and establish yourself as an expert. Perhaps your story mirrors your audience’s journey from where they are now to where you are. This trajectory can be highly inspiring and credible. If you can do it, they can too!
Back Your Claims with Credible Sources
Nothing will kill your credibility faster than unsubstantiated claims. Always back up your arguments with credible sources, whether it’s data, evidence, or stories. Fact-checking is rampant, and being caught in a lie will diminish your credibility instantly.
Radiate Confidence
Confidence on stage draws your audience in. This could be through your tone of voice, body language, or demeanor. Stand proud, avoid relying on notes, and engage confidently with your audience. Your confidence will speak volumes about your credibility and expertise.
Engage Dynamically
Speaking isn’t a one-way street. Engage with your audience—make it an experience, not a lecture. Avoid constant Q&A interruptions, but do encourage interactive elements like hand-raising for agreement or brief individual connections. This approach increases your engagement level and locks in your credibility as a speaker.
Follow the Rollercoaster of Emotions
A successful speech isn’t just informative—it’s compelling. Take your audience on an emotional rollercoaster, much like a blockbuster movie. Design your speech with a clear structure and storytelling principles. When you do this, your audience will stay engaged and invested in your message from start to finish. By taking your audience on an emotional journey, you not only captivate them but also ensure your message leaves a lasting impression.

These strategies aren’t just for getting through a presentation—they’re your ticket to building unshakable credibility and boosting your sales. Ready to take your stage presence to the next level?🚀

I invite you to dive deeper into these techniques by joining our FREE Sales Script Training Masterclass 👉 http://go.tomjackobs.com/script-training. Discover how to craft irresistible sales scripts and elevate your pitch game.