Today, we’re talking about how to be unreasonable in your business. To be reasonable is average. That means that 50 percent of people are better and 50 percent people are worse than you. That’s not good enough. You want to be in the top 99 percent. That means 99 percent of the people are struggling to keep up with you because you are unreasonable with your expectations of everything you do. Are you? Are you doing everything necessary to take your business to the next level, or are you sitting waiting for things to happen?
Have you tried everything? Did you try once, twice, and then stop? In sales, are you giving up after you contact the person one time, two times, or three times? What if they don’t answer their phone? Maybe they’re busy. Maybe they’re not interested at this moment, but follow-up. Call people to leave a message, e-mail, or text them. You may not want to bother people, but if they contacted you first, they’ve given permission for you to reach out and follow-up. So why not follow-up with them three, four, five, eight times?
Recently, I had a client ask me if I feel weird about contacting people three times. They asked for it, actually, when they gave their phone number. Call them as many times as it takes. Text, e-mail, follow-up, follow-up, follow-up. It shows that you care about your product and believe enough to connect with that customer.
Yes, you will get people that say stop, I don’t want any more of this. That’s okay, let that go. Don’t let that one person keep you from attracting the 10, 15, 20 other people that are interested. So be unreasonable in everything that you do. The people that are thriving are the ones that are going out and getting it. People will buy from the ones that are passionate and unreasonable with their expectations.
Feel free to contact me at tom@tomjackobs.com. I’d love to connect with you and see how I can help you move your business forward.
