When was the last time you had a conversation that just flowed—like, really flowed? Maybe it was over a latte with your bestie, where you didn’t have to overthink what to say next. You were just… you. Now imagine bringing that same vibe into your sales conversations. Sounds a little wild, right? But trust me—this is where the magic happens.
Why Being Real Wins Every Time
Let’s be honest—nobody likes being sold to. You can smell a fake sales pitch from a mile away. And your prospects? They can too. When you try to be someone you’re not—overly polished, overly scripted, overly anything—it creates an instant disconnect. People sense when you’re wearing a “sales mask,” and guess what? They put up a mask of their own. Now you’re just two people playing roles instead of having a real conversation.
But when you drop the act and just show up as your authentic self? That’s when walls come down, and true connections happen. And the best way to do that? Enter: the FORD Method.
Why the FORD Method Is the Ultimate Cheat Code for Talking to Anyone
FORD isn’t just a car—it’s a killer sales strategy. It’s a simple, human-centered framework that helps you build meaningful conversations without feeling like you’re interrogating someone or reading from a script.
F: Family
Start with something personal (but not too personal). Ask about their family. “Tell me a little bit about your family!” It’s an easy way to get them talking about something they care about—and it shows you care too.
O: Occupation
Everyone loves talking about what they do (or sometimes what they wish they did). Ask, “What do you do for work?” You’ll get insights into their passions, challenges, and how you might be able to help them.
R: Recreation
Now we’re getting to the fun stuff. “What do you love doing in your free time?” Whether it’s hiking, knitting, or competitive axe throwing, this question helps you see the person behind the professional.
D: Dreams
This one’s my favorite. “What’s one of your big dreams for the future?” It’s a powerful question that opens the door to their hopes and aspirations—and positions you as someone who wants to help them get there.
Ditch the Hype: Why Selling with Heart Is the Real Power Move
The FORD Method isn’t just a bunch of small talk—it’s about creating space for your prospect to feel seen, heard, and understood. And when they feel safe enough to share their real challenges and dreams? That’s when you can offer solutions that actually matter.
If you’re a health and wellness practitioner (or anyone selling a heart-centered service), this is especially important. You need to understand your client’s real problems so you can help them solve them. And the best way to get to those truths? Authentic, human-first conversations.
Want to dive deeper into sales conversations that convert—without ever feeling pushy, salesy, or desperate? I’ve got you covered. My FREE Scripting with H.E.A.R.T training, will show you exactly how to lead with authenticity and close with confidence.
👉 Grab it here: http://go.tomjackobs.com/script-training
Give the FORD Method a spin and let me know how it goes. You might just be surprised at what you uncover.
