Always Be Selling
Many people are used to the phrase “Always be closing,” because it’s an overused phrase used in the sales industry.
I like to say “Always be selling.” If you believe in your product enough, you need to spread the word to everybody out there. People need to know that your product is the best, and you need to have the courage to be selling all the time. That doesn’t mean that you’re the sleazy salesperson that’s always telling everybody, “I want you to buy my product.” I don’t think everyone should become the huckster or used car salesman always discounting or doing whatever it takes to get the sale. Instead, what I mean is that we have to be on the lookout for all of the hidden opportunities to market to people.
Watch my videos on building rapport and being likable and the conversation will automatically come up. When you’re talking to people about what they do and how you might be able to help them, it may not be your product that provides a solution to their problem, but you have something else that you can offer them. This is always selling. Always find opportunities to get in front of people and let them know what you have to offer and figure out what their problems are that you can solve. If you believe in your product, this should not be an issue.
The issue comes when you’re obnoxious about it, and I don’t want you to do that. Always have your ears open to opportunities that might be applicable to selling your product. Always be selling. Always listen to those keywords that suggest people need your product, your service, what you have to sell, and then give them an offer. It doesn’t hurt. The more often you do it, the more comfortable you will be, and in turn, you’ll make more sales. More importantly, if your product does provide a solution to a problem, you’ll be helping more people.
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