Heart-Led Healing Profoundly Redefined with Dr. Edward Feldman

What if YOU are the most powerful tool in the healing process?

Forget everything you thought you knew about chiropractic care. In this captivating episode, Dr. Edward Feldman reveals how stepping away from convention and into heart-led, mind-body healing transformed his practice—and his life.

From studying directly with Dr. Moshe Feldenkrais to mastering biodynamic craniosacral therapy and clinical nutrition, Edward’s approach blends science, intuition, and deep presence. His story is one of personal growth, resilience, and a profound belief that authentic connection is the foundation of true healing.

🎧Whether you’re a chiropractor, holistic practitioner, or wellness entrepreneur, this episode will expand your perspective and reignite your purpose.

Key Takeaways from this Episode

The essence of a heart-led business in chiropractic care
Integrating biodynamic craniosacral therapy for profound healing
The importance of personal authenticity and presence in patient care
Combining various modalities for comprehensive treatment
Overcoming business challenges with a heart-led approach
The significance of patient experience in healthcare success

About the Guest

A true pioneer in mind-body healing, Dr. Edward Feldman studied directly with Dr. Feldenkrais, is a licensed chiropractor since 1990, and brings deep expertise in craniosacral biodynamics and nutrition response testing. With over 40 years of experience, he teaches practitioners how to become the most powerful instrument in their own healing work.

Additional Resources

Website: www.feldmanwellness.com
LinkedIn: www.linkedin.com/in/edward-feldman-4632118
Email: edward.feldman8@verizon.net
Schedule a free 15-minute phone consultation: (609) 252-1766
Facebook: www.facebook.com/FeldmanWellnessCenter
Instagram: www.instagram.com/feldmanwellness

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Explore the Dialogue’s Treasures: Unearth the insights within! Delve into the profound wisdom woven throughout our conversation.

Speaker: 0:01
Welcome to the Heart-Led Business Show, where compassion meets commerce and leaders lead with love. Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second. From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism. So buckle up and let’s go. Let your heart guide your business journey.

Tom: 0:36
Get ready to elevate your enthusiasm. Folks, today on the heart-led business show, we’re welcoming the wonderful Edward Feldman, an alchemist of alignment, with decades of dedication and chiropractic care, and a heart centered on holistic healing. Edward’s journey from Feldenkrais to cranial sacral biodynamics is nothing short of inspiring. So join us as we explore his heart-led business. Welcome to the show, Edward.

Edward Feldman: 1:02
Thanks, Tom. Thanks for inviting me.

Tom: 1:03
Great to have you here. And I always love to speak with chiropractors on the heart-led business show’cause there’s a really nice dynamic between heart-led and profit led in that industry. And we can definitely dive a little bit into that. The first question I always ask on the show is, what’s your definition of a heart-led business?

Edward Feldman: 1:22
What comes to mind that is really leading with your heart, and what does that mean? It means coming into your own authenticity coming into your own body being real and authentic with your clients. So if you’re present, that is most important factor I find above any technique, is just being present with the person so that the person, the client, they feel witnessed, they feel received. And when that happens, you don’t have to worry about technique that, believe me, I studied every technique in the book. And the more I came into myself, the way I just described it, the more I became successful. I never had to think worry about getting patients or retaining patients. They just came back and back because of that. So that would be my definition.

Tom: 2:06
Oh, that’s great. I’ve not heard that definition before. That is a great definition too, by the way. Yeah. I just again, putting those, the people first, but also making sure that you’re authentic and you’re making sure that they’re being heard and understood. Especially in the medical profession, you don’t hear of that too often. Especially with medical doctors who have to see 50 patients a day and you just don’t get heard or understood. How have you been able to balance that with your practice?

Edward Feldman: 2:34
I just want to add on to what I said is that, there’s, I practice some a method called the biodynamic craniosacral therapy, which is all about working with this inner, energetic rhythm. We call it the tide. It’s the same really energy force. Biodynamic energy force that’s in the universe that gives life to, in the spring to all the plants and shrubs that’s within us. And that’s what the health is. So you trust what we call trusting the tide to do the work. So that’s a big, that’s a big jump, right? Instead of thinking you have to make the perfect adjustment or fix the person, right? If you’re totally hung up on fixing the person, you’re not allowing the own, the person’s own inherent healing forces to come through. So the more I get out of the way not just physically, but intentionally, when I get outta the way and trust is tied to do the work, is then I, the results are astounding. That’s what the universe is based on this, the, this energy that pervades the universe.

Tom: 3:36
Yeah. Yeah. And so how are you balancing that with, in the healthcare industry, in chiropractic also, it would, a lot of practices have to see so many patients just to make it viable. So how do you balance That in your practice?

Edward Feldman: 3:52
That’s a really important question to look at. Really important aspect. I was fortunate. I, early on in 1995, I bought a commercial, a residential commercial zone building. So, a house, right? So I could practice outta my house, right? So I wasn’t on this under the same constraint that most people are, right? That most people that you have to knock out 30, 40, 50 people a day easily and just to meet your nut. So fortunately I could focus on my own. methods and just, I could get by seeing six, eight people a day, I didn’t have to see

Tom: 4:29
Wow.

Edward Feldman: 4:29
50 or 60. It was, it’s a different model. I’ll be honest with you, what my practice, if you walked in, you’d say, wow, this doesn’t look like a chiropractic office. Because it’s outta my home. It’s much more, relaxed and set up in that manner. I have to admit it’s a different, it’s, I’ve integrated so lemme just be clear. I’ve integrated these three body work modalities, chiropractic, non enforce chiropractic, biodynamic, cranial sacral therapy, and the Feldenkrais method. So search for healing, I realized there’s, not one thing is gonna do it, whether it’s for myself or for others. And so I incorporated and integrated these three approaches because some people need movement awareness, the Feldenkrais methods. Some people have traumas from childhood, from car accidents, from blows to the head. They need the biodynamic psychotherapy to lift the traumas out of the body. And of course regular chiropractic is essential in terms of alignment and figuring out where somebody’s not aligned properly. So I’ve had it took a while, but I’ve integrated these three approaches into my practice.

Tom: 5:31
Yeah. And I can see why you can only see six to eight patients when you’re really focusing quite a bit on. On their care and what their body actually needs to heal.

Edward Feldman: 5:40
Well the sessions are 45 minutes, you 50.

Tom: 5:42
Oh, wow.

Edward Feldman: 5:42
They’re not 10 minutes, they’re not five, they’re really being with the client, and that I can’t stress that enough. Literally, when they’re, when that person’s nervous system felt, feels that you’re with them and they, and that system feels witnessed, it, lets go. It feels safe enough to let go, and then the healing really begins. It sounds, I don’t know if it sounds corny or trite, but that’s really where it’s at. That’s really where it’s.

Tom: 6:05
Definitely. It sounds a little woo, but that’s cool. If, as long as it’s working and the people are benefiting from it, then it’s awesome. Right?

Edward Feldman: 6:13
You know, I would rather see myself, I would rather, I’m after definitive results, so it’s a little bit different. I don’t wanna just give somebody temporary relief and then they come in two days, three days a week, or five days. I’d rather see really transformative changes where they start to cumulatively integrate and add on the changes week to week, that we do. And I’ve got people who’ve seen me, I see people who’ve been elsewhere. They don’t come from me to me firsthand. First shot. They’ve been to the other chiros, they’ve been to acupuncture, they’ve been to their pain medicine person. And so they’re really coming with a chronic problem. Something hasn’t resolved. So that’s the kind of person I’m attracting into my practice.

Tom: 6:54
Okay.

Edward Feldman: 6:55
Yeah.

Tom: 6:55
Wow. So it’s kind kinda the last ditch effort almost. So when did you start your practice?

Edward Feldman: 7:01
So I actually graduated chiropractic school in 78, 1978. So this is, I’m approaching what my 47th year now, of

Tom: 7:09
Wow.

Edward Feldman: 7:10
being in practice. I also integrate clinical nutrition, so there’s four different modalities I use. But anyway, yeah, I graduated, I worked for other people at first. I started my own practice and then I’m a New Yorker, so I, I practiced in New York briefly, and then I moved to California. And to be honest with you, you asked about success and failure. I failed when I first got out there. Now, why did I fail? It wasn’t,’cause I still was pretty good clinically, even at that stage, but I just didn’t have it together personally. I admitted I wasn’t integrated enough and that’s why I say it’s such a key component. You know who you are is gonna come through, not just managing the business, that of course you need those skills, but those skills come from just paying attention to the, to the books and paying attention to your numbers. But you have to generate the consistency and the, and the wherewithal of being in practice. That’s what a business is, right? Consistency, showing up every day. So I wasn’t, I was a late bloomer. I wasn’t there yet, and so it took a while. I moved back to the East coast. I moved to Boston then even there, I still didn’t initially do well. So it took, I, there were a couple of failures along the way. I’ll admit it. And then finally. And this is important to realize that you have to make mistakes. If you’re gonna grow up to be a good person, human being, and you’re gonna grow into your own. See, that’s the other thing I wanted to discuss this morning. You have to be yourself. You can’t just copy someone else. That works to a degree, but I think personally, if you want sustainability, I could practice, I’m 75, I could practice, I could go another 10. I could go another 10 years because. I love what I do. I’m, I take care of myself. And so anyway, the point is that when you come into your own who you really are, you can continue to grow, you grow and evolve and be successful. Again, what’s your definition of success? If you want, a high six figure or seven figure income. Yeah. Then this is not your, the discussion you probably wanna be listening to. This is not, I’m not your guy, obviously, but if you’re interested in, enjoying your life and having a balanced life and being sustainable, like I said, for a very long time. And then, yeah, this, I think this makes sense. This what I’m saying.

Tom: 9:32
Yeah, absolutely. So at what point did you leave working for somebody else and then work for yourself or start your own practice?

Edward Feldman: 9:41
So at different junctures. I was practicing in Boston. I guess it was in Boston. I had a relationship that ended after five years, very intense relationship, and I really couldn’t even focus on my practice. I started working for a very high volume pi chiropractic. So I was seeing, for me it was a lot. It was like 45 people a day. I was, that’s,

Tom: 10:01
wow.

Edward Feldman: 10:01
lot. And I learned to become an excellent adjuster. That was the good side. The bad side was this guy was an abuse. The owner was abusive, but the fact is I learned to really crack backs, crack in the best sense of the word. I felt I could adjust anyone, after a while, and I did, and I still gave a good service, even though it was a very short service. It was five minutes, but it was a very, explicitly, done piece of work. And I worked for him for a year and a half and then I left and then I, eventually moved out to New Jersey and started my own pre, actually I worked for two other people when I first moved to Jersey had similar experiences and it’s, I believe failure along the way is essential to becoming your own person,’cause I’ll tell you something, I’ll share something personal. My dad during the eighties was looking at my best friend and my first cousin’s husband, who I both turned on to chiropractic and they became outrageously successful. They were practicing Connecticut, which was the first, the best state to practice in the eighties in terms of insurance. They made like high six figure incomes, it was, they were saying 60, 80 people a day, and my dad would turn to me and says what’s your story? Why don’t you just crack some backs and make some money? This is ridiculous. So I said, I just said okay. And I still had an interest in these other things, these other modalities, because that’s where my heart was, and so it wasn’t until early two thousands and beyond that, those other modalities, I came in, or I could really rely on them and execute them well. And so then I had the kind of practice I always dreamed of, a lot of chiropractors dream. They say, when I make enough money, I’m gonna have this type of practice. Because they have to make money. They have a family, they have a wife and kids, so they always feel constrained yeah, of course I need to produce X number of, there’s gonna be a percentage of people out there chiros. Who are gonna say, you know what, this was really my dream to practice this way and get definitive results, get really great results. And so I hung in there with that dream, even though the numbers at first were terrible they weren’t good. But eventually it paid off where I could keep practicing in a viable way, a very viable way. And be happy with it, I don’t know. To me that really important.

Tom: 12:16
Do you think the experiences that you had working for the other high volume clinics shaped how you wanted to practice when you started your own practice?

Edward Feldman: 12:26
Yeah, definitely. Like I said, I wanted more definitive results, right? Even in my first couple years as a chiropractor, I used to see the same problems come back every three days, right? Somebody would have the same sacred iliac. That was out of alignment or, and I’d do the same adjustment and they’d be back and I said, this is crazy. Why would I want to keep doing the same thing over and over? Now a lot of people, some people don’t think that way. They don’t think to even say that. But to me, that didn’t make sense. So I wanted something that would stick, because by the way, the bones are supported by the soft tissue, right? The fascia, the connective tissue the muscles, the ligaments. It’s not just. Even the best, chiropractic manipulation is, needs the supporting structure to be on board, right? So I believe in order for, in order for the adjustment to truly hold, otherwise it’s just gonna be very temporary. That’s my opinion.

Tom: 13:22
Yeah, because if the muscle’s not in alignment or the fascia or what have you, it’s pulling that joint out of alignment. So you have to fix the root cause versus just putting a bandaid on it, which is, just the quick adjustment.

Edward Feldman: 13:34
Yeah. And then nutrition also helped because systemically, if somebody’s not doing well systemically, and they have lots of issues, that also supports the adjustment, right? So you have to make sure that. That’s happening. Like when I incorporated nutrition into my practice in the early 2010 that made a big difference because people’s adjustments would hold longer. They would definitely, really helped tremendously.

Tom: 13:58
Yeah, totally makes sense. So as you were starting your practice what kind of issues came up where you kinda questioned, keeping a heart-led business versus just going back to the mill, the back crack mill so to speak. What, what kept you going?

Edward Feldman: 14:16
It’s a good question. I don’t know. I don’t know. Something. a great question. Something inside me, said this is. I felt compelled to practice in a certain way. Again, I’m gonna say this is not for everyone, you know I didn’t have children, so I didn’t have the same expenses and the same polls that other people have. I could devote myself to learning these other modalities. So I’ll admit it. I had a home office. I didn’t have the same overhead, but I still had to maintain that inner drive to be, first of all, the best I could be in terms of a healing, truly what it means to be a healing practitioner. That word is thrown around, but really I took it very seriously in terms of seeing definitive results, results that stuck, results that the person would get after months, couple months of care, 3, 4, 5, 6 months of care. They would be on their own and they’d come back periodically, but it wasn’t every couple days or week. So I felt good about that, that they had, achieved that place. So I was always driven to. I dunno what the word is, Excel, it’s, again, it’s bandied around a lot. If you look at any of these great athletes, you listen to their stories. These guys are always practicing endlessly. The Michael Jordans, they’re not, they don’t rest on their laurels. They’re constantly improving their game. It’s amazing. You look at, I felt like that. I always was like taking seminars, but more than that, also work. And this is important to mention, you working myself personally, because I feel if you’re not facing your demons and your shadow aspects of yourself, you’re not, you can’t be genuine. Along the way doing these modalities, the Feldenkrais method and biodynamic cranial circle therapy, you learn to feel what’s called the felt sense. So what’s the felt sense? The Felt sense is the sensations and feeling. Feeling tones in your body that you can name and you can perceive. So in other words, the inner and outer is congruent. You’re not just operating from your mind and being analytical. Yeah, of course you have to do that. You have to use your educated mind. But the more you come into this felt sense, the more you can make direct contact with the client. That’s what I was saying earlier. And the client perceives it and their nervous system perceives it. And so your, their, your touch is then perceived in a way that it really registers a change in the person. It really makes a change. It’s not, it just, it’s not just superficial, and the other thing is people, a lot of my clients would come back. And I would do different things each time. I didn’t do the same old every time. That’s crazy. I have to admit, everything I’m saying is not your business led approach to having a successful practice. That it’s not just because some practice management guru says these are the numbers. You really have to produce X, Y, Z. No, it makes sense to you. You have to live with yourself, right? You have to live with your wife. Have to live with in the mirror and say, this make, I’m happy. This is the kind of, and that’s what’s enabled me to keep practicing now into my 47th year. That’s remarkable. My friends are retired.

Tom: 17:15
Yeah, of course. Now, Edward you’ve obviously spent a lot of time educating on the different modalities. What have you done to educate on the business side of running a small business?

Edward Feldman: 17:26
That’s another good question. I’ve taken my seminars, my share of business related seminars, of course, I got to a model or a place that feels comfortable to me, right? First of all, you have to again, tune into the person. And see when they’re, from the very start, from the very first phone conversation to the very, I give a free 15 minute, offering. And then they usually come in and then we have our first session. I spend a good chunk of time, really asking them six, six or so eight questions about them, about their problem and what they’ve done for it. Moreover, how it affects them. What do they really want? Of course everybody wants to be out of pain, that’s a given. But moreover, you know what else? Oh yeah. I want to play with my grandkids. I want to be able to do X, Y, Z. I wanna travel, I wanna be able to travel with my partner. I want to get up without any pain. I want to just go about my business. In other words, they want to be able to do their life without even thinking about their problem. They just wanna do their life. They feel like, yeah, I made the right decision coming to this guy. He’s, he really gets what I’m saying. He’s not I’m just not checking off back, back pain or neck pain, right? Then I give them an a first session, which Inc includes an exam, but it also includes a treatment. Now that’s supposed to be taboo, in the world of healing chiropractic. But to me, I wanna have the person register and experience because this is outside the box. So at that point, I can then suggest, based on my clinical observation, that you need 8, 10, 12, 15, 20, sessions to, for us to go ahead. They’re ready to buy a package at that point. Now, why are they ready to buy a package A, they felt heard. B, they had an experience of the work that was radically different than anything else. This is, I think, a good point for your listeners. They’d have an experience that’s radically different. It really impacted them. And by the way, you know when you said, talk about success and failures along the way. I used to at first, just copy other people’s adjustments. Like you’d see a great chiropractor, you’d see a great and you’d try to do emulate or imitate them. But again, you have to come into your own so that you can really meet the person where they’re and deliver that kind of, service. So when the person. Has all of what I just described, right? They’re ready to buy. That’s pretty remarkable. They’re ready to spend 2000, two 20,$2,300, right? That’s pretty remarkable because most people don’t, can’t or won’t do that because they feel it’s too, too much I’m saying the customer is ready because I’ve given them a very level-headed. I would do that if somebody treated me the way that I just the way I just suggested, I would say, yeah. Okay. It’s more than I thought it would be, but fine. And by the way, I don’t do insurance. I submit for people I’ll submit for their insurance, but really it’s a cash practice in that sense they’re paying me directly because why? Because my kind of practice is so outside the box in terms of what insurance is gonna pay$45. Whether you spend an hour or spend two, two seconds to let alone two minutes, they could care less, they could care less about the person’s healing. Is that helpful? What I just said is that mix?

Tom: 20:32
Absolutely. One of the key points here that you brought up is that experience.’cause I obviously do a lot of reading business books and things like that, and that there’s a quote that people don’t care what you know until they know how much you care. I don’t know who said that, but it always stuck with me because. That’s the experience you want to give people, and that’s when people feel cared for, they’re gonna come back for that, especially in an industry where they don’t get that on a regular basis. And so you stand out.

Edward Feldman: 21:02
My brother, who was a dentist who still practice one day, where he covers some other, another person, he’s actually two years older than me. Even in dentistry, which a pretty, hardcore black and white thing. It’s that’s the number one thing. So yeah, of course in this profession you have to demonstrate that they have to feel, gotten, so to speak, attuned to. I tell people when I do my cranial biodynamic cranial work, they say what’s this? I don’t even feel you’re doing anything. You know what? I actually had this woman, this Jewish woman once say to me, can my husband do this? I said, yeah, sure. What does he do? Root canal, or for you as well? It was like, unbelievable. She said that, but they have to, feel gotten, they really have to feel that you’re getting them in a deep way.

Tom: 21:45
Oh yeah. You just, when you experience it yourself with any business and I think this is for any business, it could be making widgets or providing a service. You still have to make that customer feel heard and understood and appreciated people like that appreciation. And so I think that’s a really great point that you bring up.

Edward Feldman: 22:04
And they stick with you. For 20, 25, 30 years, they stick with you because of that. They don’t go elsewhere. They come back and when, with new injuries, new complaints, new issues.

Tom: 22:13
Yeah. And I’ve also found that even if you’ve made small mistakes along the way. Maybe it’s a billion error or something like that. If they have a great experience with you, they’re a lot more forgiving, a lot more accepting. It’s Hey, yeah, everybody makes mistakes versus, yeah, and if you’re a very, just okay, this is the rules A, B, and C, come in get adjusted. You’re leave. There’s no connection. So people are more likely to just like, Hey, really complete.

Edward Feldman: 22:41
Again, yeah, sorry to interrupt and my brother used to again say the same thing. The people who sue you, the people who go after you, right? They go after you because they don’t have that trust. They don’t have that connection with you. You would ne I don’t think it’s possible if you have that for the person to sue you. I don’t think that, I don’t think that happens, frankly.

Tom: 23:00
Yeah. Not at all. Yeah, absolutely. Edward, it’s come to that time in the show, unfortunately. This has been a great conversation by the way, but how can people learn more about you and your practice and working with you if they’re in the Jersey area?

Edward Feldman: 23:15
So the first thing to do is to copy down my website. It’s my last name, Feldman, F-E-L-D-M-A-N, wellness. So one word, feldmanwellness.com. this website, believe me, we’ve crafted, me and my web designer have crafted it for over 15 years now, 15, 16 years. And yeah, and she’s great at, I give her content and she puts it together. So there’s a wealth of information there. There’s a ton of testimonials. There’s a ton of videos, there’s a ton of blog posts. It describes each modality with write-ups and videos. So you can really get the flavor of the, each technique, each modality I use. So that’s number one. And I think you can even get a, yeah, you can get a free Feldenkrais awareness through movement lesson, a movement awareness lesson by just submitting your email. So it’s, so that’s first and foremost. I’m on. I’m on Facebook as well under Feldman Wellness, my first name, and also under Feldman Wellness. I’m on Instagram, so there’s lots of ways, to find me, my number is on my website, but I’ll just give it to you. It’s 6 0 9 2 5 2 1 7 6 6 and again, and my email’s, my, again, edward.feldman8@verizon.net. But the easiest is again, is going to feldmanwellness.com.

Tom: 24:32
Awesome. Cool. That’s awesome that you’ve put together that resource for people. That’s great. Especially around modalities that people might not be really familiar with it’s awesome. Edward, thank you so much for being on the show and I certainly appreciate your time today. Thank

edward-feldman_1_04-09-2025_070127: 24:46
you very much

Edward Feldman: 24:47
for having me, Tom. I appreciate it. I really do.

Tom: 24:49
And thank you listeners for listening and watching the show today. I certainly appreciate it. I know Edward appreciates it as well. And make sure you’re checking out everything that he’s doing, and we’ll provide all that information into the show notes. So just click down below, look in those show notes, and click away and educate yourself on some of these new modalities as well. And see what a real heart-led business is all about. And until next time, lead with your heart.

Speaker 2: 25:15
You’ve been listening to the heart-led Business Show, hosted by Tom Jackobs. Join us next time for another inspiring journey into the heart of business.

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