If you really want to enhance your sales presentations. Then storytelling is going to take you from ordinary to extraordinary.
I have a five-step blueprint that has not only impacted my own sales presentation but also the presentations of my clients as well.
And I’m revealing it all to you in this article.
This technique is really going to change the dynamic of what your sales presentation feels like… for the better. It won’t even feel like “selling” which is great because most wellness practitioners I work with hate the word SALES.
“Sales isn’t about getting someone to do something… but rather solving a problem”
It really is that simple. You just need to find out what the problem is and then solve it with your solution.
And the best way of doing that is sharing your personal story.
This will help you engage with your prospect and let them know, like, and trust you.
“People buy from people. “
Your prospects need to understand not only that you can help them… but also WHY you want to help them.
This Five Steps Blueprint is the very first step to create an impact story that grabs your prospects attention and illustrates why you do what you do.
STEP ONE: Identify Impact Moments
Impact moments are situations in your life where you had to make a decision. That got you to where you are today and the reason behind why you’re helping people. So just go back in time and start to list them out. Don’t make any judgments, this is brainstorming. Write down everything, you’re going to do an elimination process later.
CLICK HERE TO GRAB THE FREE GUIDE BOOK [this will help you organize your thoughts in one place]
STEP TWO: Select Your Impact Moments
Now you need to look those moments and find two or three stories from those moments that loosely relate to what you do today.
One of my own personal stories is when I was in the fitness industry. I would talk to people about my bodybuilding fail. And when I speak with audiences about sales I talk about when I almost went broke because I didn’t know how to sell.
Look at your moments and find the ones that are most emotionally charged. When you think back to that time and you feel a physical reaction (heart racing, breathing faster, palms sweating) you know you have a good moment to explore.
STEP THREE: Create Your Outline
In the workbook there is a list of questions which you can ask that will get you started in creating this outline.
STEP FOUR: Write Your Story
You now want to write your story in a narrative format even though you’ll be speaking it. It’s always best to get it out on paper so you can wordsmith it later and make sure you have the right structure.
STEP FIVE: Color and Texture
When I talk about details in your story I call that color and texture because the more details and vivid imagery you can use in the story the better it will be.
You will place the listener in your story and take them on the journey with you. For example, instead of say, “I was in my car”. Adding color and texture would be, “I was in my, in 1979 Orange Pinto.”
I’m sure that’s bringing up images of a 1979 Orange Pinto (I’m just making that up, I never had a Pinto!).
If you had just said I was in my car, your listeners all would have different images of cars… Just like you did when I first said that statement.
That is how you put it together. A very simple framework to build your story so you can connect with your prospects at a deeper level and MAKE MORE SALES.
Many of my blogs are related to my program Dramatic Impact Speaker Academy, if you’re interested in learning more CLICK HERE
