I teach storytelling ... so here's mine
Where to start my entrepreneurial journey ...
How about when I was 16 years old. I wanted to be a mobile DJ ... you know the guy who played music for weddings, homecomings and bar mitzvahs. So I got two turntables and a mic and learned to rap like a ... sorry a little RUN DMC for you.
I was doing Direct Response Marketing before I knew what it was. I would go through the wedding announcements in the Sunday paper, then look up the brides address in the white pages phone book (this was pre internet!) and send them a letter with a demo tape. Oh, and I also belonged to a string quartet as well so I offered those services too.
I built a small business which took me through college... where I was brainwashed into believing I need to get a job.
I started working in Oil and Gas for 12 years, but always had the bug to build a business of my own.
I dabbled with a few, including a shutter and blinds business, a software rail tracking business, photography and even event planning.
It wasn't until I found my passion for fitness that I went full in.
In 2008 I quit my oil and gas job and purchased an existing personal training facility. I quickly doubled it (before assessing the need for it). And tried to be everything to everyone. We had gym memberships for $25 a month, personal training, pilates, group classes, bootcamps, and nutrition programs. I couldn't manage it all and the expenses were piling up. I quickly went broke within the first 6 months.
I had to learn how to sell. Which I didn't like.
But I realized that selling was a process and if you follow the process each and every time, ask the right questions then you will make the sale. As a bonus, when you tell personal stories along the way you make an even deeper connection with your prospect.
So I started to sell - with heart. And I sold a lot!
I increased our revenue from $100,000 the first year to $500,000 the second year of business. It was BANANAS! That was also the time when I decided to simplify the business, because I ended up spending most of that gross revenue on operating it. NOT Smart. But once I simplified it was great!
By year three the business was basically running by itself and I decided to work with a consulting company coaching other fitness professionals how to sell, market and manage their fitness business.
This is when I also learned to fly airplanes.
I also travelled about 200,000 miles in 3 years all around the world putting on workshops and selling from the stage. In fact I sold about $4 Million worth of the coaching program in that time.
That's when I learned that telling stories will help you SELL MORE.
So that brings us up to now. I've sold my fitness business and now teach service providers how to connect more deeply with prospects, ask the right questions, and sell more of their products and services by doing it all with heart and authenticity. AND I LOVE IT!!
I'm the little one on the left with my two big brothers, Mark and Dan. We're in front of our family van, which my father "customized".
One of my first attempts at advertising my fitness business. Very expensive fail.
This was the Bridal Extravaganza show. One of the BEST marketing ideas I've had. We signed up brides for our "wedding workout" and upsold them to training. It was great and generated over $30,000 in business over the 4 years I had a booth there.
Me at the Guiness Brewery in Dublin... one of the best steaks I've ever had! This was after presenting to a group of fitness professionals in Dublin.
So what about the personal side of Tom?
I have my private pilot single-engine land license, and I have a SCUBA certificate, but I don't have a driver's license anymore... at least I'll be safe for the apocalypse. I live in Taipei, Taiwan, as an ex-pat. I can speak enough Mandarin to order a beer and have a simple conversation (我是美國人 - I am American). I've had several personal relationships that had never worked out for one reason or another, and I was married for 7 years when California first allowed same-sex marriages. Unfortunately, that didn't work out either, and we were divorced in 2015. Right before the Supreme Court ruled for Marriage Equality across the country. Ironic.
I love to travel and I've spent extended periods of time in 10 different countries. In 2018 I documented my first extended period in Mexico City Check out the episodes here: 30 DAY EXPERIMENT and later created a documentary called The Digital Nomad Experience where I interviewed digital nomads living in Thailand.
So that's my life's story in a few paragraphs. I hope you have a better sense of my story and what drives me to help more entrepreneurs be successful in their businesses and their lives.
Me at the Small Business Development Center conducting my Dramatic Impact Story workshop. It was such a thrill to be able to help the business owners tell their stories better
I love to travel and being silling. Here I am in Xochimilco Mexico. It's a small suburb or Mexico City where you rent a small boat and with your friends and family float around the canals
I absolutely love flying. It is a great hobby which keeps my mind active and reflexes sharp