Tech to Life-Changing Superfoods with Life Enthusiast Martin Pytela

What if a health crisis could lead to the birth of a business that transforms lives?

In today’s episode, we’re joined by Martin Pytela, CEO of Exsula Foods and Life Enthusiast, who shares his remarkable journey from the tech world to pioneering natural health solutions. After facing his own health challenges, Martin pivoted from working with computer chips to founding a company dedicated to helping others reclaim their vitality with nutrient-dense foods.

We dive deep into the power of heart-led business, the hidden dangers of industrial food production, and how Life Enthusiast is tackling aging and chronic diseases. With over 60 suppliers and a commitment to quality, Martin’s approach to business is as revolutionary as the products he provides.
This episode is a must-listen for anyone passionate about transforming health and business through purpose.

🎧Tune in now to discover how you can reclaim your vitality with heart-led solutions!

Key Takeaways from this Episode

The pivot from tech to health after a personal crisis
Defining a heart-led business: Purpose over profit
The impact of ownership on product quality in the health industry
The journey from mercury toxicity to founding Life Enthusiast
The importance of addressing root causes in health
Nutritional deficits in modern agriculture and their solutions
Customized nutrition and metabolic typing
Balancing purpose and profitability in a heart-led business

About the Guest

Martin Pytela is the CEO of Exsula Foods and Life Enthusiast, offering natural health solutions. With a background in Computer Science, Business Administration, and Management Consulting, Martin transitioned from tech to health after a personal injury led him to discover solutions for chronic metabolic diseases. Now, he helps thousands restore their health by focusing on personalized, natural approaches that address individual biological needs.

Additional Resources

Website: www.life-enthusiast.com
LinkedIn: www.linkedin.com/company/life-enthusiast
Facebook: www.facebook.com/martin.pytela & www.facebook.com/LifeEnthusiastContact
X: https://x.com/lifentco
Instagram: www.instagram.com/lifeenthusiast15
YouTube: www.youtube.com/@Life-enthusiast/videos
Rumble: https://rumble.com/user/lifeenthusiastcoop
Telegram: https://t.me/s/lifentco

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Up Next…

Discover the inspiring journey of Dr. Tracy Gapin, a urologist turned precision medicine pioneer, as he shares the transformation from a traditional medical practice to a thriving, heart-led enterprise focused on men’s health optimization and peak performance.
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Explore the Dialogue’s Treasures: Unearth the insights within! Delve into the profound wisdom woven throughout our conversation.

Speaker: 0:01
Welcome to the Heart-Led Business Show, where compassion meets commerce and leaders lead with love. Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second. From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism. So buckle up and let your heart guide your business journey.

Tom Jackobs: 0:36
Welcome. Welcome, wonderful listeners. Today on The Heart-Led Business Show, we have a veritable visionary in the realm of resilience and revival, the one and only Martin Pytella, as the CEO of Exsula Foods and Life Enthusiast. Martin’s journey started with computer chips. After a personal health mishap, he pivoted to a path of purpose. He’s dedicated his life to helping others reclaim their vitality with natural solutions that honor each individual’s unique biology. Buckle up as we go into the heart of health and entrepreneurship with our very special guest, Martin. Martin, welcome to the show.

Martin Pytela: 1:17
It is a delight, really. I appreciate you having me on.

Tom Jackobs: 1:20
Awesome. Well, I’m really excited to dive into your story especially the transition that, that you made as well. But the first question I always like to ask is, what is your definition of a heart-led business?

Martin Pytela: 1:33
Yeah. Purpose rather than a spreadsheet. Do it because you want to, not because you’re hungry for money.

Tom Jackobs: 1:40
Yes. That’s so critical and although I love spreadsheets.

Martin Pytela: 1:46
And I use them too.

Tom Jackobs: 1:48
I had a friend that once told me that his boss was just so focused on spreadsheets, that there was no human interaction, whatsoever and the business just wasn’t going well. And you have to have a good balance between the two, I’m sure.

Martin Pytela: 2:01
Yeah. Actually, let me just frame in this piece. The company that I’m running now represents about 60 suppliers. Things to the public. And I focus on having the suppliers who are still running the companies as opposed to a publicly traded, anonymous, soulless, big business owned something. And it’s really interesting, especially in the health space that I’m in. That the product quality is remarkably different from companies that are still led by the owner, founder, somebody from that once, once it passes on, it just becomes an anonymous of soul, devoid of care kind of business. So we are not just heart-led, but we are representing heart-led products.

Tom Jackobs: 2:51
Oh, that’s great. But how do why do you think that is in terms of, if a founder sells out to, big pharma or somebody else, like, why? I think we can intelligently just figure that out.

Martin Pytela: 3:04
When somebody, a bigger business buys a smaller business. They’re buying it either to acquire the customers or to acquire the technology. And so they have a brand that goes with it, and then they start figuring out how they can squeeze more money out of it. And you can squeeze money more out of it by fiddling with either the process; how it’s made, or the inputs, what goes into it.

Tom Jackobs: 3:29
Yeah.

Martin Pytela: 3:30
Everything can be made cheaper.

Tom Jackobs: 3:33
Sure. But if the quality isn’t the same, why do that?

Martin Pytela: 3:37
Because you don’t care. The spreadsheet, you want the bottom line. You don’t care about what it does.

Tom Jackobs: 3:43
Yeah. You would think, that big business would care because if it’s not effective, people wouldn’t continue to buy it.

Martin Pytela: 3:52
Yeah, they don’t care.

Tom Jackobs: 3:57
Awesome. Well, tell us a little bit about your business and why it is heart-led.

Martin Pytela: 4:05
I somehow stumbled into the superfood business at the back end of my journey from hellish health problems, which started by getting mercury toxicity in a dentist’s office. It was, it’s interesting, the most toxic things that you can have in your body. Bobby Kennedy about mercury. And the dentist gave me a choice. You can have the silver fillings or the white fillings. I was ignorant, innocent, 25-year-old, and I said, what’s the difference? And he said, the silver ones will last twice as long and will not cost you extra. I said, is there any other difference? They said, no, it’s the same. Hell no, it’s not the same. I ended up because of my genetics, I’m a poor methylator. I ended up becoming very toxic, and and my health declined dramatically. Like I had back problems and I had allergies and I had all kinds of decline. Lots and lots of problems. And I went to the mainstream people, the first orthopedic surgeon because I was having structural issues. I went to chiropractors, naturopaths, and then every sort of esoteric thing I could go for about three minutes, listing all the things I tried. And at the end it was, come on Martin, you’re a systems analyst. Analyze this. And the analysis said. All of them in the health field are focusing on manipulating symptoms without ever asking what is the cause of this. They couldn’t care less. So when I analyzed it using business analytics, where in business I was at that point I took a degree in computer science and business administration. Spent 20 years in information technology And at that point, I was actually doing management consulting, having matured. You know how a guy goes through junior to less junior to management and so on, right? So I was a first sales guy there, then the manager, then blah, blah, blah, right? So at that stage of my career, I was now an independent consultant helping larger companies do their thing. And anyway, having analyzed the situation, I finally came to the conclusion I could not let them try and help me because they never will.

Tom Jackobs: 6:38
Wow. That’s interesting. That’s fascinating too, that even going to naturopaths who typically look for the root cause, at least the ones that I worked with, that’s the whole thing, is looking for the root cause and the person as a whole, that the people that you saw didn’t see that or test for it.

Martin Pytela: 6:58
Today it’s different. This was 1980s.

Tom Jackobs: 7:00
Wow. Okay. Yeah.

Martin Pytela: 7:02
Maybe, I don’t know. I’ve that they should know better, but the guys I saw maybe three or four different ones. And they were all just, you have allergies. Well, let’s do a Vega test. Let’s find out what you’re allergic to. Let’s eliminate that, blah, blah, blah.

Tom Jackobs: 7:16
Yeah, but they didn’t

Martin Pytela: 7:18
ask, why are you allergic?

Tom Jackobs: 7:20
Or they didn’t try the mercury to see if you were allergic to.

Martin Pytela: 7:25
Yeah. That, well, that’s the tweak, right? It changes everything in your body. It’s like a wolf in sheep’s clothing. looks like sheep, but it’s not.

Tom Jackobs: 7:35
No. No.

Martin Pytela: 7:36
It looks innocent to the body. It looks like another mineral, but it’s super toxic.

Tom Jackobs: 7:42
Yeah. Okay.

Martin Pytela: 7:44
So you started with the hard part.

Tom Jackobs: 7:46
Yeah.

Martin Pytela: 7:46
So there I was finally learning about what the cause of my problems were. So then, I undid my problems, having figured out what they were. And then I think it was the year 2001, I said, well, I’ll be my own customer. I’ve been building websites for others. So I thought,”Well, let me build a website for me, and let’s just see what happens.” Okay. and life enthusiast was born. So anyway, at that point, I have already met the Exsula Superfoods, which were being made for a similar reason. The guy who started that business was praying to his Creator: to either give him a solution or help him die. He was beset by allergies so bad that he wanted to just scratch his eyes out. He was just suicidally awful, right?

Tom Jackobs: 8:46
That’s horrible.

Martin Pytela: 8:47
He was toxic with aluminum. This guy worked in agriculture; barefoot, walking through moist fields, or maybe not barefoot, maybe in sandals, but definitely without much protection. Walking through fields that they had freshly doctored up with whatever spray they would put on. His job, because he was strapping, strong young lad, was to move aluminum pipe, the irrigation pipe.

Tom Jackobs: 9:17
Oh,

Martin Pytela: 9:17
would come home at the end of the day. He said, shiny with aluminum; shiny hands, shiny arms, short, shiny belly, because as you apply friction to the aluminum. It leaves something behind. Anyway, he was toxic with aluminum and few other things, and he was in trouble for his own other reasons, and he had an inventor’s dream. You know how that happens. You prayed.

Tom Jackobs: 9:43
Yeah.

Martin Pytela: 9:44
for something hard enough and I don’t know, call it God if you want. It’ll give you a gift. That will have you understand what you have to do. So this guy invented the superfood category, and built it, and it helped him. So he started helping others. And in the meantime, on a separate track. I built the business of helping others from toxicity, using other things. Then, the two paths crossed and I have been supporting that business ever since because he was a horrendous businessman.

Tom Jackobs: 10:18
Oh no.

Martin Pytela: 10:19
And he needed to be supported. And I loved the product so much. That I just said, well, I won’t let it die. I remember a meeting in 2007, my wife and an accountant, and that they’re both telling me, you’re an idiot. Walk away from this. There’s just absolutely no sense for you to keep putting money here. We were losing money back between 2003 and 2007, and I stayed with it. The fellow died during the covid years 2020. I ended up with the business. It never made money.

Tom Jackobs: 10:56
Wow. And does it make money now?

Martin Pytela: 10:57
Well, it has become embedded into my online life enthusiast business.

Tom Jackobs: 11:04
Ah, good.

Martin Pytela: 11:05
And so maybe it’s an advertising expense to me. In a sense

Tom Jackobs: 11:08
Okay.

Martin Pytela: 11:09
sense that, I make expensive foods that I make very little money on, but I compensate for it with all the other profits that we make on the other brands. Overall, we’ll still profitable, although not every year.

Tom Jackobs: 11:24
Okay, so the foods brand that you’ve brought that into life enthusiast. So tell me a little bit about life Enthusiast and what the mission is there.

Martin Pytela: 11:36
Well, so the story is. Once you figure out that the industrial toxicity will cause you untold health problems. It happened to me. So I thought,”Well, there must be millions of people like me. And sure enough, there are, you have, so a metabolic disease, chronic inflammatory, degenerative disease, which we call aging, is actually a disease of becoming more toxic and less able to get rid of things. And as we pollute within, we, our functional efficiency goes downhill. If I were able to maintain my functional efficiency the way I was when I was 24, I would stay in the condition of a 24-year-old.

Tom Jackobs: 12:22
Okay, that makes sense.

Martin Pytela: 12:24
I’m now trying to bring back as much of that as possible. I. And so the life enthusiast then talks to people about aging things, and they are either the cardiovascular or the metabolic as in diabetes, obesity, or cancer is on that picture. Chronic inflammatory like arthritis or a thousand different names for different illnesses.

Tom Jackobs: 12:52
Yeah.

Martin Pytela: 12:53
You’re stiff on rising. You are functional. Efficiency goes downhill. You don’t sleep as well, blah, blah, blah. Thousand different ways, how your body starts breaking down. All of that related to what I can help you with.

Tom Jackobs: 13:09
Okay, and so you integrate the foods into helping the people can overcome some of those chronic disease. What’s the other piece that you offer? The other part? Is it more?

Martin Pytela: 13:19
Yeah. In the process of trying to understand how this works, I, analytical brain, I came up with toxicity, malnutrition, stagnation, and trauma as major inputs or major pillars upon which this chronic disease will stand. And the toxicity means stuff that’s in your body that shouldn’t be getting in. You need to get rid of it and stop it from coming. Malnutrition is you’re not getting stuff that you should be getting from your inputs, so you need to find what that is. That’s where that food, a business fills the gap. It actually puts in quality what you normally are not getting from the food producers that producing food like substances that are pretend. And then there’s stagnation, which relates mainly to movement. Too much sitting. The sedentary society. I heard Gary Brecka come up with, aging is the result of relentless pursuit of comfort, right? So the less you exercise, the lazier you become, the more you atrophy. Because what you don’t you lose.

Tom Jackobs: 14:33
Yeah, it’s so true. I’ve seen that in when I was in the personal fitness business. I saw a lot of my clients that, they were 40 years old maybe, but they were looking 50, 60 years old. And through the course of working out; losing the weight, getting that mobility back, you could just see the age just drop off of them and get back to where they kinda look their age instead of looking 10 years old. It’s what just exercise and nutrition will do.

Martin Pytela: 15:05
Indeed, I went for a haircut the gal said, okay, here’s how much. And I said, am I not getting the senior rate? And she said, you don’t look senior. So I pulled out my driver’s license. I said, see 72 years old now?

Tom Jackobs: 15:23
Oh my gosh. I don’t believe you.

Martin Pytela: 15:26
Yeah, there it was.

Tom Jackobs: 15:27
Yeah, it makes a huge difference. So tell me about the food products and then, we’ll, we can go into the life enthusiasts, but how are you and what are you figuring out that people need in producing for them?

Martin Pytela: 15:39
Okay. Industrial food production, as the modern food agriculture would have, it is depleting the soils. So they’re using fertilizers, so they will put in only three ingredients. NPK, that would be nitrogen, phosphorus, and potassium. They will make you strong, good looking, fast produced foods, but because you push it, there’s not enough time to actually extract micronutrients that should be coming out of the soil because it grows quick. There’s. Anyway, so the nutrient density is down by about 85 to 90% from 150 years ago.

Tom Jackobs: 16:23
Wow.

Martin Pytela: 16:24
No joke. If you want to have the nutrients of one pound of broccoli that your great grandmother had from her garden, you have to eat 10 pounds of it now.

Tom Jackobs: 16:36
Wow. Oh, that’s crazy.

Martin Pytela: 16:39
Yeah.

Tom Jackobs: 16:39
And they taste different too, right? Like the I remember the tomatoes that we would get out of our own garden tastes so much different than the tomatoes from the grocery store.

Martin Pytela: 16:49
The other thing they select for visual appeal, for shelf life and for transport resilience, right? They

Tom Jackobs: 16:59
Yep.

Martin Pytela: 16:59
select for completely different criteria that you would flavor, taste, nutrient value, and that’s not important.

Tom Jackobs: 17:07
It’s so crazy too, that we’re so concentrated on the visual aspect of it rather than the actual inside of it.

Martin Pytela: 17:15
Yeah. We shop by looking instead of tasting, especially in the grocery stores, they don’t recommend that you taste everything on the shelf, right?

Tom Jackobs: 17:23
Unless you go to Costco, then you have all the tasting stands up.

Martin Pytela: 17:27
Yes.

Tom Jackobs: 17:28
What are the foods that you’re creating or you’re buying and then reselling, what are those foods?

Martin Pytela: 17:33
Okay, so the main point is to compensate for the paucity of nutrient value in the groceries that you’re buying. So we construct these concentrated foods. And they have high mineralization, high nutrient value, high pigmentation, lots of antioxidants, all of the important things like there are important minerals, vitamins, amino acids, they have to be in there. Those are the word essential associated with you have to acquire them because you don’t get them any other way. They must be in your food or else you running into problems. if you don’t have enough vitamin B one, you’ll end up with Beriberi and you’ll be whatever trouble and so on. And there are 20 different ways how you’ll break down. There are, I don’t remember the exact number, 18 nutrients, five minerals, seven amino, nine amino acids, stuff like that.

Tom Jackobs: 18:31
Yeah.

Martin Pytela: 18:32
So all of that is in the base of the product, plus the rainbow of. Pigments, you. Have all the yellows, browns, blues, greens, and so on. Pizza is too monochromatic, we put everything into that so that couple of teaspoons of that powder mixed with some liquid fruit juice smoothie will give you that which you need to actually thrive physically.

Tom Jackobs: 19:03
Oh, okay. So is it just one product that you’re producing then that’s or is there multiple lines?

Martin Pytela: 19:09
We have about th 30 different ones, and that has to do with how you break down. Some people are needing to be calmed down because they’re overly stimulated already. Others need to be brought up because they’re just a little too slow. So there are different nutrients and different combinations that are either stimulating or sedating. And then we have specialized ones that go with cardiovascular problem, liver problem cancer problem, and so on. All these different problems. When you start breaking down, you need extra help in that department. So we have products to address nutritionally that the speci specific detail.

Tom Jackobs: 19:54
Okay, cool. So then, the life enthusiast side, is that where the programming comes in terms of letting people know what they need to be doing?

Martin Pytela: 20:02
Yeah, integrated. I have become certified in metabolic typing back in 2012, understands how genetics and nutrition interact. So you have some people that need to be eating the hunter diet, some who are more the farmer, some that are more coastal, some that are more tropical and so on. In America we have this wild thing where your Norwegian grandfather is mating with your Cherokee grandmother. The influences, the genetic influences are varied, In the end, we can ask you about 120 questions and tell you exactly we know, how you gain weight, how you lose weight, how you become alkaline or acidic, which leads to what drives to, toward depression, or what drives toward anxiety. And so any, if you drive toward the extreme, you get more extreme problems. We have ways to bring you closer to the middle. So,

Tom Jackobs: 21:00
Okay.

Martin Pytela: 21:00
we’ll control your general functioning. All of the ways you break down, whether it’s the blood pressure or already named all of the ways. How you break down, so we can correct that with nutrition by matching you to what you need. first, removing the blocking factors, the toxins, supplying the missing factors, mostly nutrients by improving movement, undoing stagnation, and dealing with traumatic events, because your emotional health is usually the trigger that drives you towards self-destructive behaviors.

Tom Jackobs: 21:36
Yeah. Yeah. One of somebody else had said that kind of genetics loads the gun, but lifestyle pulls the trigger.

Martin Pytela: 21:46
Yeah, that’s the word is epigenetics. That’s what they use in the doctor field, and it is exactly that. It’s the pulling of the trigger is done. Are you digging your grave with your fork?

Tom Jackobs: 21:57
And by now, they’re like machine guns. Or a bazooka or a canon. In terms of,

Martin Pytela: 22:03
it’s highly weaponized food porn. What done now is when you put it in your mouth, it’s creating false impressions. It’s a lie.

Tom Jackobs: 22:11
yeah.

Martin Pytela: 22:12
you stuff that is instantly addictive through the mouth feel, through the combination of sweet, sour, bitter, greasy, whatever. They have figured it out, maximum.

Tom Jackobs: 22:23
Yeah, the science behind food processing is fascinating, but just is not doing us any favors at, at all.

Martin Pytela: 22:31
Have experienced it myself. If you leave me with a bag of Doritos, I will find some way, some self-talk that will leave me eating all of them, everyone to the bottom. The only solution I have is never leave me alone with a bag of Doritos.

Tom Jackobs: 22:45
Yeah, exactly. Get it outta the house for sure.

Martin Pytela: 22:49
Don’t bring it in.

Tom Jackobs: 22:51
So how do you balance the food business obviously is not making money and the other is supporting it. So how do you balance that in terms of being a heart led business and still needing to make a profit? Like you alluded earlier that you’re using it as a an advertising expense, which is,

Martin Pytela: 23:10
yeah.

Tom Jackobs: 23:11
it’s good self-taught, but like how do you approach making a profit and still leading with purpose?

Martin Pytela: 23:16
Well, at the end of the month, I hope that I have some money left, as opposed to at the end of the money. I don’t have some days left.

Tom Jackobs: 23:25
Right.

Martin Pytela: 23:26
There are months when I’m just short. It’s a, don’t know. It’s hard to tell. When you do it because you want to, as opposed to, because it’s making you rich. Just do it. That’s what I’m doing. I’m at it. I get up joyful. I get up wanting to do more of this. It’s fun. It’s rewarding. The thousands of letters that I have from people who tell me Thank you for helping me with my life. Is, don’t know. That’s, it’s rewarding in its own way.

Tom Jackobs: 24:02
Yeah, I think for me those letters are definitely the most rewarding, more than the paycheck. So I totally understand like where you are with that. But I tell you what if that was going on for more than a couple years, I’d be like, oh, so stressed out. I need some of those super foods to bring me back down, I think.

Martin Pytela: 24:19
Yeah, I know how to manage my physiology.

Tom Jackobs: 24:22
Yeah.

Martin Pytela: 24:23
I’m well educated, and I’m well versed with it. I can manage my physiology quite skillfully. My emotional health is fine.

Tom Jackobs: 24:32
Yeah.

Martin Pytela: 24:32
If I’m facing a difficult situation and I have,

Tom Jackobs: 24:37
Yeah.

Martin Pytela: 24:37
I pray for a different outcome and for some reason they deliver.

Tom Jackobs: 24:42
Yeah. Oh, that’s awesome.

Martin Pytela: 24:44
I always get not what I necessarily want, but I do get what I need.

Tom Jackobs: 24:49
Yeah. Yeah, that’s so true. Awesome. Well, Martin, this has been just fascinating, kinda a different look than we normally have at heart-led businesses, but it’s fascinating to get a different perspective in terms of the business side and how to justify having a heart led business. Thank you so much for sharing your story with us, but how can people find out more about the products and help you get more profitable?

Martin Pytela: 25:14
Thank you. Yes. We only need a couple thousand more customers. We’ll be fine. The business is called Life Enthusiast. The website is life dash hypen enthusiast.com. There’s a YouTube channel, Lifentco, L-I-F-E-N-T-C-O. There’s a telegram channel, Lifentco. There’s a channel on Rumble and we are on Facebook and X and whatever places.

Tom Jackobs: 25:40
Okay. Very cool.

Martin Pytela: 25:42
But the website is where you should land. life-enthusiast.com. And call us. We have health coaches, we have answers. We treat everyone differently.

Tom Jackobs: 25:54
Of course.

Martin Pytela: 25:55
As in we ask you questions about your problems. We understand your individuality and put it together. We don’t treat your numbers, we treat your issues your life.

Tom Jackobs: 26:05
Yeah. Oh, one of the doctors I work with, he says one size fails all when it comes to it. Again, Martin, thank you so much for coming on the show today and sharing your story. I know our listeners are really appreciate the time that you spent with us, so thank you for that.

Martin Pytela: 26:19
Thank you very much for having me.

Tom Jackobs: 26:21
No worries And thank you listeners for tuning into the show today. I really appreciate it. I know Martin appreciates it as well, so please make sure that you’re checking out everything that he is doing at life-enthusiast.com. We’re gonna link all that up into the show notes, so it makes it really easy to find that. Just go down into the show notes, click those links, and help support a business that needs your support, but you need that business as well. You need those nutrients. And then,if you could do me a favor and give the show a rating and review, I would really appreciate that. And then share it with a friend who could use some of the advice shared on today’s show. Until next time, lead with your heart.

Speaker 2: 27:03
You’ve been listening to The Heart-Led Business Show, hosted by Tom Jackobs. Join us next time for another inspiring journey into the heart of business.